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Tribes, teams, squads: Zoopla on the ‘nitro boost’ of agile working
On a mission to help his marketers hit the ground running and inspired by the mentality of elite athletes, Zoopla CMO Gary Bramall reached for the agile playbook in a bid to ramp up performance.
How to go to the “next level of performance” was the challenge facing Zoopla CMO Gary Bramall. Eager to ensure the business realised its potential and fulfilled the ambitions of its private equity backer Silver Lake, Bramall started exploring how restructuring the team could achieve this mission.
