VCCP scoops the top prize as four other worthy projects make the shortlist. The Talent Trailblazer Award, created in partnership with the Advertising Association, celebrates the organisations and individuals in the industry opening up opportunities to new talent.
From assigning tasks and lines of report to finding the right time for training and the need to go back to basics, there are many things brands must bear in mind when taking on an apprentice.
As National Apprenticeship Week kicks off today (6 February), Marketing Week reveals just under a fifth of brands don’t see the value in hiring marketing apprentices.
The drinks giant is joining forces with media agency PHD and the Brixton Finishing School to open up marketing to a new crop of diverse talent.
This Class Pay Gap Day (14 November), the marketing profession is being urged to take action to address its persistent lack of socio-economic diversity.
Pulled from six months’ reporting, we present a checklist of what’s possible to widen accessibility to marketing to different people, but real democratisation of marketing careers requires genuine effort and commitment from brands.
From investigating levy share, to blind CVs and embracing mentoring, here are seven practical ways marketers can open marketing up to talent from diverse socio-economic backgrounds.
In the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability?
Apprenticeships are a great way to encourage talent from diverse backgrounds into marketing, but the first year can be challenging for them and your brand unless you plan ahead.
Urging other brands to get moving on plans to create opportunities for diverse talent, the Guardian believes its new marketing internship is a step towards bridging the socio-economic divide.
Responding to a desperate need to create employment opportunities for young people, the Co-op has joined forces with major employers like Direct Line to fund SME apprenticeships.
Convinced he would never have made it into marketing without an apprenticeship, Nationwide’s Taylor Kellond urges brands to embrace different ways to attract young talent.
Kicking off in 2025, the T Level in Marketing will offer students on the job training, equivalent to three A Levels.
While mentoring can feel like it’s reserved for senior leaders with strong networks, marketers are finding new ways to open career support up to the next generation.
With a goal to promote L’Oréal as an “amazing marketing organisation”, CMO Lex Bradshaw-Zanger believes apprenticeships are a “low risk, high reward” way to attract new talent.