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‘A safer bet’: Are brands ignoring talent from outside their sector?
Recruiters say brands are hiring outside their categories in 2023. But amid the economic uncertainty, the reality for marketers is far more complicated.
By Molly Innes
Speak to a recruiter and they might tell you companies are chomping at the bit to hire marketers from outside their sector.
However, as marketers settle into finding a new job, taking on a fresh challenge and making the jump into a different vertical in 2023, is that on the agenda for the companies hiring? Or is the reality more nuanced?
