Subscriber Exclusive 
A quarter of marketers say relationship with finance has improved
More of those working in finance describe their current relationship with marketing as neutral than ‘good’, according to exclusive research.
One in four (25%) marketers say their relationship with the finance team has improved since the start of their careers.
Just 8% of the 350 marketers surveyed exclusively for Marketing Week by YouGov Surveys say the relationship with finance has deteriorated since their careers began, while more than half (53%) believe their bond with finance has “stayed about the same”.
