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How Direct Line is making its advertising work ‘harder than ever’
Amid the rising cost of media, Direct Line is ensuring the continued success of its campaigns with team collaboration and “interrogative” agency conversations.
Direct Line is one brand with a strong track record when it comes to marketing effectiveness. After seven years of solid success with its ‘The Fixer’ platform, in 2020 the insurer scrapped the effective campaign and replaced it with a new creative platform: ‘We’re On It’.
