Subscriber Exclusive 
How Direct Line is bringing advertising’s ‘mojo’ back with new Marvel partnership
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Six weeks on from onboarding Optimus Prime into its roster of superheroes, Direct Line is launching a new ad featuring a character from the highest grossing movie franchise of all time: King Valkyrie from Marvel Studios’ ‘Thor: Love and Thunder’.
