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Introducing ‘The Vagina Academy’: How Bayer is bringing creativity into consumer healthcare
Marketers in consumer healthcare are often wary of being creative with their campaigns, but Bayer’s top marketer Patricia Corsi believes there is an opportunity to build better relationships with consumers.
Brands in the consumer healthcare sector are being held back by a lack of creativity in their marketing, argues Bayer Consumer Health chief marketing and digital officer, Patricia Corsi.
