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Why Polestar is bringing creativity in-house as it pursues the next stage of growth
Creating an in-house agency is already driving increases in the speed and efficiency of Polestar’s marketing, while also protecting the brand’s values, says CMO Åsa Borg.
Five years after launching to the market as a high-performance electric vehicle (EV) brand to rival the likes of Tesla, Polestar’s marketing team is taking full control of its creative and digital capabilities with the launch of its own in-house agency.
