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Motorway on why acting ‘primetime’ is important in low-interest categories
Motorway’s marketing director believes differentiation is key for utility brands as the car-selling platform continues to grow at pace.
Motorway is trying to bring a bit of “primetime” to a “low-interest category” as it ramps up its brand-building activity to continue its rapid growth.
The online used car marketplace was only founded in 2017 but has scaled up its operation in quick measure to hit £1.7bn in sales in 2022, more than double the £841m it recorded in 2021, and the brand claims over 1,000 cars a day are now listed on its platform.
