‘Social media is broken’: Meet the platforms forging a new path
Molly InnesA wave of platforms are hoping to take social media in a new direction, mixing community and wellbeing with revamped funding models.
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Does Facebook’s corporate rebrand to ‘Meta’ prove the future is ‘beyond’ it?
Mark RitsonOur marketing columnist stayed up late in Tasmania and put his headset on for the Facebook Connect VR conference. But he came away unimpressed with the branding revelations that followed.
WhatsApp looks to calm privacy fears with first international campaign
Manny PhamWhatsApp is aiming to highlight the fact it holds user privacy in high regards and show how its service actually works as it launches its first global campaign.
Scott Galloway: CMOs should become chief intelligence officers
Charlotte RogersProfessor, author and entrepreneur Scott Galloway is urging CMOs to transform themselves into chief intelligence officers, pivot their brands to subscription models and embrace algorithm commerce if they want to thrive.
Brands must stop funding lies and hate
Tanya JosephIf brands are serious about not letting their money fall into the hands of climate change deniers, white supremacists and conspiracy theorists, now is the time to take a discriminating approach to brand safety.
Facebook CMO steps down after two years
Charlotte RogersFacebook CMO Antonio Lucio is stepping down after two years in the role to dedicate himself to diversity and inclusion work.
Coca-Cola, Starbucks and Unilever join growing Facebook ad boycott
Ellen HammettMore than 90 major advertisers have or are planning top pull advertising from Facebook, which makes around 98% of its $70bn annual revenue from advertising, as part of the ‘Stop Hate for Profit’ campaign.
Digital media 2020: What marketers should know in a privacy-first era
Ellen HammettThe move towards a cookie-less internet and the threat of tighter regulation means marketers need to urgently rethink how they target people online.
Coca-Cola, BrewDog, First Choice: 5 things that mattered this week and why
Sarah VizardFrom Coca-Cola bringing back the CMO role to First Choice’s positioning shift and the threat of regulation for Facebook and Google, here’s all the big marketing news this week.
The rise of consultancies and peak purpose: Marketing moments of the decade, part III
Sarah VizardFrom the rise of consultancies to Unilever’s $1bn acquisition of Dollar Shave Club and Pepsi’s attempt to derail purpose, here is the final installment of Marketing Week’s moments of the decade.
Trends 2020: The screw turns tighter on social media
Charlotte RogersAs calls mount in the US and UK to bring the power of the social media giants under control through regulation, the independent future of ‘Big Tech’ hangs in the balance.
The key trends that will impact marketers in 2020
Marketing Week ReportersFrom CMO rebranding to Brexit and the evolution of loyalty, here are the key issues, challenges and opportunities that will shape marketers’ working world in the year ahead.
2019 year in review: It’s been a bad year for…
Marketing Week ReportersFrom the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.
Facebook refuses to revise micro-targeting policies ahead of the general election
Charlotte RogersPreferring to focus on the robustness of its transparency policies, Facebook has no plans to revise its micro-targeting policies or its approach to political advertising as the UK general election looms.
Facebook’s new corporate branding aims to bring its family of apps closer together
Sarah VizardFacebook has introduced its first corporate logo as it looks to differentiate the company and the social network, and signal to regulators and users that it owns Facebook and WhatsApp.