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Gin brand Whitley Neill on why innovation is the key to differentiation
Whitley Neill is betting on the strength of its flavour innovation and a £5m campaign to help the brand stand out in the crowded gin category.
Whitley Neill is on a mission to position itself as a “pioneer” of gin’s flavour revolution.
The UK-based brand describes itself as being in the “vanguard” of creating new flavours in gin, helping to grow the category by attracting young adults traditionally turned off by the spirit.
