Subscriber Exclusive 
Growth Hacks: Ella’s Kitchen on why differentiation is key
Boasting 16 years of consecutive growth, baby food brand Ella’s Kitchen has thrived by acting as a “service brand” rather than an FMCG company.
By Molly Innes
Founded in 2006, baby food brand Ella’s Kitchen has gone from strength to strength. According to the company’s latest financial results, revenue reached £72.7m in the year ending 30 June 2021, a 1.6% uplift on the previous year, following 16 years of consecutive growth.
It is a brand with innovation at its heart, says marketing director Celia Pearman.
