Subscriber Exclusive 
‘A match made in heaven’: Brands on joining forces with women’s sport
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
After a challenging period of Covid-enforced interruptions, women’s sport is on track for a record-breaking year as the sector chases its goal of reaching £1bn in value by 2030.
The long-awaited return of the UEFA Women’s Euros, which kicks off today (6 July), buoyed by the domestic success of the Women’s Super League (WSL), represents a gateway for legions of new fans to fall in love with women’s sport.
