How one marketer went from architecture graduate to Airbnb CMO and beyond
Geoff Seeley’s career began agency side at Vizeum and Ogilvy before he made the switch to brand marketing with stints at Unilever, Pearson, Airbnb and now Clearpay, where he is helping the financial services brand carve out a new market.
By Sarah Vizard
Geoff Seeley may have fallen into a career in marketing, but he insists the decisions he has made since have been “pretty intentional”. Having done an architecture degree at a time when, as he admits, there weren’t many architecture jobs around, he started out in advertising on the agency side after a recommendation from a friend in the industry.
He spent nine years in his first company – Vizeum – but since then he has changed roles to ensure both he, and his family, get the most out of life and experience as much as possible. He has started his own agency, gone client side at Unilever, helped Pearson with its digital transformation and led Airbnb and Afterpay as they experienced rapid growth.
“I have been pretty intentional about how I’ve mapped out my career. I like to think about where I want to be in my life, the experiences we want to have as a family, the experiences I want to have in my working career. The world is too large, there is too much to see and there are too many things to do to sit in one place for 40 years,” he says.
