Amélie Ebongué

Global Brand Marketing Manager, Writer, Social Media Expert & Bestselling Author of "Génération TikTok"EA

Amélie Ebongué is one of the faces of the multicultural NextGen marketing landscape that counts with a cross-functional approach for brands. As a social media expert in emerging technologies whose career spans over 10 years in several industries with a focus on audience development and technology solutions. Her knowledge and experience in content marketing is incredible. Amelie’s career has traversed multiple geographies and industries with some of the world’s most consequential companies and brands such as Electronic Arts, LinkedIn, HYPEBEAST, Huawei and Accor. As a recognized marketer and brand strategist, Amélie Ebongué is adept at creating campaigns that make an impact and rise above the noise. Between her lectures in various schools around the world and her work as a cultural researcher, she explains how the genZ consumes the Internet massively in different ways, including gaming, web3 and tech space globally. In 2021, she published her first book TikTok Generation: A Great Opportunity for Brands at DUNOD (Hachette) focusing on content marketing, the impact in the music industry and the creative economy. Prior to joining Electronic Arts, as a Global Brand Marketing Manager Amélie held various positions at the intersections of technology, media and entertainment companies. She began her career as a social media strategist in several agencies, primarily at VML Y&R, TBWA and Publicis. Amélie is passionate about emerging technologies and narrative voice in the world. Amelie has also been personally recognized as a leading marketer in the industry and has been named as one the 50 Black Marketers to Watch in 2023 by American African Marketing Association.