If brand growth matters to you, it’s time to put mobile first
Marketing Week PartnerVideo advertising created for high-quality mobile environments is key to effective marketing as daily mobile use continues to surge.
Online advertising needs to transition from tracking to smarter context
Marketing Week PartnerMachine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.
The next normal: How travel brands can chart the journey forward from Covid-19
Marketing Week PartnerThe global coronavirus pandemic impacted nearly every industry on Earth, but few as intensely as travel and hospitality.
Marketing That Matters: How to use automation to grow a category
Marketing Week PartnerSenior marketers at Ancestry explain how the genealogy site has connected with a growing contingent of budding historians to “bring their backstory to life”, using techniques like automation and the ‘long tail’ of Search marketing.
How Oddbox mastered national expansion while cutting campaign costs
Marketing Week PartnerGetting a handle on existing brand awareness made launching into three new UK regions cheaper and more effective.
What post-Covid marketing needs to know: Omnichannel is real now
Marketing Week PartnerThe pandemic boosted local shopping as well as ecommerce, but more importantly consumers are now comfortable using multiple channels as it suits them.
Effective customer engagement: The secret to marketing success today
Marketing Week PartnerMaintaining direct, meaningful relationships with customers is shown to pay off in higher lifetime value, lower acquisition costs and long-term growth.
How machine learning is helping brands create insight-led customer experiences
Marketing Week PartnerMeaningful interactions that drive customer engagement are only possible when marketing is driven by real-time insights.
Turn your site into a lead generating machine
Marketing Week PartnerYour website is your shop window but many small business fail to pay attention to what potential customers do there or how that activity can be turned into leads and revenue.
Five ways to speed up creative projects between brands, agencies and partners
Marketing Week PartnerCreative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
How ‘geodemographics’ helps brands reach the right consumers
Marketing Week PartnerWhen you place advertisements or send out mailings you want to be sure they’re viewed by the right people. Geodemographic techniques will tell you where your clients are.
How to build a multicultural marketing strategy – and why brands should invest
Marketing Week PartnerRepresenting £300bn in spending power, multicultural communities are a market no brand should ignore, and which each need their own approach to communications.
The UK’s biggest brand movers: Product launches drive new purchases
Marketing Week PartnerSeveral of this month’s biggest winners on YouGov’s BrandIndex metrics launched new products – but will the sales boost be long-term?
How to use TikTok for brand building – and get millions of likes
Marketing Week PartnerNew consumer research shows TikTok is a hotbed for brand discovery – find out how your brand can get in on the act.
The consumer shifts that should inform your post-pandemic strategy
Marketing Week PartnerThe last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.