How ABM is driving ServiceNow’s goal to treble sales by 2026
The cloud software company is focusing on retaining and growing its biggest customers in order to achieve its revenue target of $16bn in three years.
ServiceNow offers cloud platforms focused on digital experiences, with revenues of $5.573bn in 2021, and a goal of reaching $16bn in 2026. In this video interview, director and EMEA head of account based marketing Elise Miller discusses the critical role of ABM in hitting the company’s ambitious growth target.
She tells Marketing Week about the importance of retaining and growing the brand’s biggest customers, especially in the face of macroeconomic challenges such as the recession and tax rises. And she explains why that requires ABM specialists with intimate knowledge of customers and markets across EMEA.
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