Making web accessibility standard practice expands a company’s reach to the 15% of global consumers living with a disability, as well as mitigating legal risks.
Marketers need to close the gap to data analyst colleagues in their use of predictive analytics, but need better-quality data and reporting tools first.
Consumers’ interest in electric vehicles is growing, and they’re willing to pay a premium, but few brands have built strong associations in this area.
The impact of managing your marketing spend effectively can be game-changing. It’s key not only to surviving an economic downturn, but also driving growth.
Will streaming services see the appeal of the ad-funded model? Will brands realise the targeting potential of TV? Here’s what marketers can expect this year.
Customer needs are ever-evolving, and businesses need to be adaptable and customer-centric in order to avoid being left behind.
The pandemic-driven acceleration of B2B marketing transformation has undoubtedly raised expectations for digital engagement. In this podcast we examine what the B2B buyer journey looks like now and where it could go in 2022 and beyond.
Brands need the right insights to devise a winning strategy that attracts and retains more customers – driving volume sales, premiumisation or both.
The two brands explained how they use data to match the audience to the message, speaking on the ‘Marketing That Matters’ podcast.
The social media environment can become a safer space for both brands and consumers when people feel secure and confident enough to share their voice.
The Great CX Reset is now under way and innovations are a necessity, not a nice-to-have, as the digital noise grows louder.
On the ‘Marketing That Matters’ podcast, the two brands explained how they are keeping up with ever more complex consumer buying journeys.
Great customer experience takes years to get right and starts well before the purchase, with the right data foundations.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.
Consumer behaviour has markedly changed in the pandemic but have marketers’ methods kept pace? More sophisticated use of location insight will make brands’ marketing more relevant and effective.