Nike pointed to direct sales increasing 28% to $4.7bn (£3.4bn) and a rise in online sales, as proof of its digital strategy is working, as it aims to be a 40% digital business by 2025.
Consumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.
General Mills, owner of Häagen-Dazs, Old El Paso and Yoplait, is increasing investment in digital and data and it steps up efforts to go direct-to-consumer.
When Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.
Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.
After retiring the Money Calm Bull earlier this year, MoneySuperMarket is relaunching its brand for the second time in two years as it looks to drive growth.
Italian brand De’Longhi is launching its “largest ever campaign” as it looks to double the premium coffee machine market in the UK.
Beauty giants Dove and The Body Shop believe the power of rivals joining forces should not be underestimated as they unite to take on the EU over animal testing.
From McDonald’s new global CMO and digital focus to Coty’s repositioning of key brands to reattract consumers and Peloton’s price cut across its portfolio, catch up on this week’s biggest marketing news.
US beauty firm Coty saw double-digit sales growth for its mass market consumer division, crediting the early success of repositioning brands including Rimmel and CoverGirl.
Current US marketing boss Morgan Flatley will take on the global CMO role vacated by Alistair Macrow, who has been promoted to McDonald’s UK and Ireland CEO.
With major brands such as PayPal, Facebook and Amazon backing the benefits of cryptocurrencies, is it time for mainstream brands to explore this emerging tech?
The high street stalwart says its ‘Never the Same Again’ transformation programme is bearing fruit, as revenue grows across its food, clothing and international businesses.
Simon Groves takes on the director of brand and marketing role in the UK, following the departure of Cilesta Van Doorn and Nina Bibby who headed up marketing at the respective businesses prior to the merger.
White Claw has ambitions to take market share away from beer by positioning hard seltzer as a “gender-neutral drink”.