With plans underway to develop a centre of excellence for consumer experience, Britvic intends to ramp up its marketing investment and enhance its digital marketing capability in a bid to chase growth.
Boasting a growing loyalty membership and subscription base, Pets at Home is investing significantly in personalisation in a bid to boost its marketing effectiveness.
While YouGov’s BrandIndex data shows BrewDog has taken a significant hit to several brand health scores after claims of a toxic culture emerged, the long-term legacy of the revelations could be to its reputation as an employer brand rather than to sales.
Despite record breaking inflation and higher living costs, this month’s GfK data shows an increase to major purchase intentions and a positive outlook for the economy.
On a mission to drive a 50% increase in market share by 2030, Diageo claims to have an “unprecedented” degree of confidence in its marketing investment thanks to effectiveness tool Catalyst.
By repositioning Rimmel and Max Factor, Coty has been “redefining” what each brand stands for while staying true to their heritage, a move which is already helping to shift the dial, according to marketing director Ian McCarthy.
The parent company behind Mr Kipling and Sharwood’s is prepping the launch of several “insight driven new products”, as it looks to the US for brand growth.
Waitrose showcases its festive favourites in a humorous campaign starring actress Ashley Jensen, as it parts ways with John Lewis at Christmas to ensure each brand has room to shine.
As McDonald’s launches its first Christmas campaign with Michelle Graham-Clare as UK CMO, she explains why connecting with families over the festive season is critical and where growth will come from going forward.
After running a number of experiments during the pandemic, Coca-Cola is planning to drive growth with a new direct-to-consumer ecommerce platform and stronger B2B relationships.
While many brands have discovered a hybrid working model can be effective, the majority of CMOs fear continual lack of physical communication between marketers could impact creativity.
Coca-Cola is revamping its agency model to prevent siloing and allow the business to launch more integrated campaigns that touch consumer passion points at speed.
Coty says its cost cutting programme is enabling it to “reinvest more in marketing” as it looks to further boost sales during the critical Christmas period.
Currently the “third most consumed brand in the world”, Lifebuoy is growing globally thanks to its purpose-led strategy, says brand boss Kartik Chandrasekhar, who sees marketing as far more than a “war game”.
Whitley Neill is betting on the strength of its flavour innovation and a £5m campaign to help the brand stand out in the crowded gin category.