Tom Fishburne – The Marketoonist 16/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Research into online and TV advertising mix is vital
Mindi ChahalGetting a clearer picture of how people are using different platforms – such as TV and online – is vital, especially for campaigns across a variety of media.
Government in fresh marcomms efficiency drive
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Louis Vuitton owner presses on with plans to upscale brands despite sales slowdown
Sarah VizardLuxury goods company LVMH is continuing with plans to take its brand even further upmarket despite posting disappointing sales in the first nine months of the year.
It’s time The Body Shop became exciting as well as ethical
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Halfords introduces dynamic pricing in garages
Niamh CarrollMotor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
Competition watchdog to open investigation into supermarket loyalty schemes
Chris SutcliffeThe Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
UKTV unveils new masterbrand to unite its streaming and linear offer
Josh StephensonThe broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
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