Tom Fishburne – The Marketoonist 23/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Grey Goose details plan to make brand more accessible
Seb JosephGrey Goose is readying its first multi-year marketing campaign to make the super-premium brand more accessible, a move it hopes provides reprieve from the increasingly fragmented vodka category.
The Marketing Week
Lara O'ReillyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Property’s path of potential
Lucy TesserasA rivival in the property market thanks to government schemes such as Help to Buy could open new doors for brands, but damaged consumer trust and squeezed disposable incomes requires a fresh marketing approach.
It’s time The Body Shop became exciting as well as ethical
Helen EdwardsThe Body Shop pioneered ethical beauty, but that positioning is no longer unique and its owners need to inject life into the brand to arrest its decline.
Halfords introduces dynamic pricing in garages
Niamh CarrollMotor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
Competition watchdog to open investigation into supermarket loyalty schemes
Chris SutcliffeThe Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
UKTV unveils new masterbrand to unite its streaming and linear offer
Josh StephensonThe broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
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