At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Asos sharing its first “full-funnel” brand platform to the winners of the Marketing Week Awards being revealed, it’s been a busy week. Here is my take.
Marketing Week’s Marketer of the Year on why he wasn’t overawed by the challenge of revamping Boots, key lessons from his career in marketing and his Take That moment.
Asda teased the inclusion of singer Michael Bublé in its Christmas ad last week, with the full ad launching on TV this evening.
Kindness is one of Coca-Cola’s “core values” and is this year the focus of its Christmas campaign.
The UK-based supermarket chain has joined the festive celebrations by highlighting its employees, customers and pop singer Rick Astley.
Boots’ 2023 Christmas campaign features an empathy-led story of a mother and daughter on a mission to pay back Santa.
Sainsbury’s has recorded strong retail sales growth in the first half of its financial year, having eaten into the market share of Aldi and Lidl for the first time.
The latest Women’s Sport Trust research shows 2023’s viewing figures are down on last year’s, but there was record growth in golf, cricket and netball.
Sam Day has been CMO at the price comparison website for nearly six years and is credited with turning the brand around.
Christmas is a “great barometer” for seeing where the brand is at, says Frasers Group CMO Beckie Stanion.
M&S Food is bringing back Dawn French for a third installment of its Christmas fairy campaign. This year she is joined by Hollywood A-listers Ryan Reynolds and Rob McElhenney.
For its first ad with Saatchi and Saatchi, Waitrose is pushing “against the norms” of Christmas advertising, says customer director Nathan Ansell.
The Boots CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2023.
From becoming Britain’s most popular pint to its remarkable sales growth across Europe, Marketing Week’s Brand of the Year has had a year to remember.
Congratulations to all the winners of this year’s Marketing Week Awards, including Grand Prix winner Cadbury, Brand of the Year Guinness and Boots CMO Pete Markey, who is Marketer of the Year.