Subscriber Exclusive 
How brands are tackling ageism from the inside out
With the age makeup of marketing teams persistently skewing younger, brands from the Phoenix Group to Saga are putting recruiting and retaining age diverse talent high on the agenda.
By Molly Innes
Marketing has long been dogged by claims of ageism in its approach to targeting older adults, or in some cases not targeting them at all. Whether that’s in the advertising campaigns produced, or the teams working on them.
Exclusive data from Marketing Week’s 2022 Careers and Salary Survey reveals an imbalance in age representation across marketing teams.
