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Why marketers believe social media is overrated
From issues around measurement to lack of authenticity, why do marketers think social media is the most overrated skill by businesses?
By Molly Innes
Social media has been identified by marketers as the skill most overrated by businesses, according to Marketing Week’s 2023 Career and Salary Survey, with 22.9% of the 3,000 marketers taking part identifying it as such.
But what does this actually mean for marketers, recruiters and their businesses?
