‘Financial fluency’: What recruiting companies need from job-seeking marketers
Molly InnesWith fewer opportunities and a demand to be “commercially astute”, the hiring landscape for marketers in 2023 is challenging, according to recruiters.
How can marketers handle the ‘inherent tensions’ in recruitment?
Josh StephensonWith more than half of marketers looking for a new role, what is the best way to navigate the hurdles of a recruitment system that has never demanded more from candidates?
The upskilling imperative: The role and responsibility for brands and marketers
Molly InnesA third of marketers aren’t receiving upskilling from their employers, according to Marketing Week’s 2023 Career and Salary Survey. What are the consequences, and what can marketers do themselves?
A third of marketers not offered upskilling opportunities
Molly InnesMore than half of marketers believe their employer is providing adequate training, while the vast majority feel they already have the right combination of skills required by businesses.
How brands are bridging skills gaps
Molly InnesMarketers are noticing a data and analytics skills gap at work, with most organisations looking to fill the void by hiring ahead of upskilling.
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Data analysis is the biggest skills gap for marketing teams
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills gaps businesses are identifying, with a lack of understanding around data and analytics coming top.
Why are marketing strategy and brand management undervalued by businesses?
Molly InnesFrom focusing on the short term and worrying about a recession to not defining brand management, why do marketers think their businesses are undervaluing skills that focus on the long term?
Marketing strategy is the most undervalued skill by businesses, marketers say
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe businesses are undervaluing, with marketing strategy, brand management and data analysis ranking highest.
Why marketers believe social media is overrated
Molly InnesFrom issues around measurement to lack of authenticity, why do marketers think social media is the most overrated skill by businesses?
Social media is the most overrated skill by businesses, marketers say
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe their businesses overrate with social media, performance marketing and digital ranked highest.
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Want a job? Pretend you believe in ‘digital marketing’
Mark RitsonYou’re a talented, out-of-work marketer but every job ad seems to buy into the worst digital claptrap, so what do you do? Pretend you do too.
Social media most in-demand skill for marketers
Lucy TesserasMarketers with skills in digital and strategy are also in high demand, according to LinkedIn, which reveals marketing is one of the most sought after skills businesses are looking to hire for generally across all functions.
Salary Survey 2023: Brands opt for restructures and specialist skills to survive turmoil
Charlotte RogersAs uncertainty continues to dent business confidence, brands are banking on team restructures and specialist skills to drive momentum forwards.
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Ritson on the 10 traits of a successful marketer
Matthew ValentineMarketers at the top of their game possess 10 key traits, according Mark Ritson, from the willingness to trangress, an affinity with simplicity and an understanding that strategy means sacrifice.
Is an ‘obsession’ with digital skills excluding talent from the workplace?
Charlotte RogersThe pace of change within marketing often means those returning from a career break, in particular women returning from maternity leave, face a digital skills confidence gap, exacerbated by the behaviour of employers.
DMA calls for ‘realistic’ approach to skills development after success of ‘micro-upskilling’ pilot
Niamh CarrollAlmost four in 10 of those marketers who took part in the DMA’s digital micro-upskilling scheme preferred it to their previous learning experiences.
Culture secretary promises to ‘go further’ to address marketing’s skills crisis
Michaela JeffersonLaying out her priorities for the marketing and advertising industry, Michelle Donelan said the DCMS would continue with its plan to introduce online advertising regulations.
Digital most in-demand skill amid ‘techification’ of marketing, study finds
Charlotte RogersDigital marketing expertise is the top skill marketers are listing on their LinkedIn profiles, trumping knowledge of marketing strategy and advertising.
Salary Survey 2023: Demand for content roles rises as hiring presses ahead
Molly InnesAs brands continue to hire in 2023 despite the economic headwinds, content emerges as an in-demand role for businesses across the marketing spectrum.
‘Every problem is a marketing problem’: Why marketers make great general managers
Chris SutcliffeSpeaking at the Marketing Society’s Global Conference, eBay UK’s GM Eve Williams and General Mills’ VP MD Ben Pearman explained why marketers often make the leap to GM better than managers of other functions within a business – and why that makes for healthier businesses.
‘Pretty shocking’: What’s happening with junior marketer salaries?
Molly InnesSalaries at the junior end of the spectrum have increased, suggest marketing recruiters, however 2023’s uncertain job market, off the back of a strong 2022, has caused big problems for job-seeking marketers.
Winner of the inaugural Talent Trailblazer Award revealed
Marketing Week ReportersVCCP scoops the top prize as four other worthy projects make the shortlist. The Talent Trailblazer Award, created in partnership with the Advertising Association, celebrates the organisations and individuals in the industry opening up opportunities to new talent.
Four things we learned at the Festival of Marketing 2023
Marketing Week PartnerA roundup of some of the key insights from our partners at this year’s Festival.
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Marketing is hindered by its individualistic, neoliberal worldview
Andrew TenzerYoung marketers lack the historical perspective needed to understand culture, being indoctrinated in the Thatcherite concept of the consumer society.
‘I do a lot of internal influencing’: B2B marketers on how to get brand investment
Josh StephensonConvincing senior leadership of the benefits of brand building in B2B is still a struggle for many marketers.
Are marketers finding it harder to take a summer break?
Molly InnesAugust has proved surprisingly busy for recruitment, and while some marketers are finding it harder to fully switch off, others are ensuring they find ways to get the break they need ahead of a busy end to the year.
Why Sky Sports is widening the net for its start of season campaign
Molly InnesSky Sports’ marketing director Dave Stratton credits the business’s Marketing Excellence Programme for proving the value of marketing and helping it secure greater investment for this year’s campaign.
Are brands dragging their heels to fill permanent CMO roles?
Molly InnesHeadhunters say interim vacancies are skyrocketing as companies debate putting money into permanent CMO positions, while some marketers think a “re-evaluation” of the top job has caused a “double whammy” of issues for candidates on the market.
‘Marketers need to be involved in product’: Octopus Energy’s top marketer on what’s driven her career
Josh StephensonRebecca Dibb-Simkin has been the chief product and marketing officer at Octopus Energy during a period of remarkable growth for the challenger brand. Her career to this point has taken her from agency to brand-side and she has learned the value of marketers being in control of product.
Three good things that become terrible when marketers combine them
Helen EdwardsLike toxic interactions in medicine, each one alone can improve your team’s work, but taken together they will kill your productivity and decision-making.