Sarah Barron

CMODomino's

Sarah joined the Domino’s Pizza Group as Chief Marketing Officer in January 2021. Sarah has had an impressive career in marketing having spent eleven years at Cadbury, where she rose through the ranks to the position of managing director on premium brand Green & Black. Following Cadbury, Sarah spent several years working as an independent consultant before she was hired by Costa as Chief Marketing Officer, rising to Chief Growth Officer in 2019.

Since joining Domino’s, Sarah has driven several successful marketing campaigns, including the launch of the company’s ‘Domin-Oh-Hoo-Hoo’ campaign that has been attributed for driving order growth in 2021 ahead of expectations. Under Sarah’s leadership, Domino’s brought its digital team under the remit of marketing for the first time in the company’s history and helped support the launch of its app enabling group ordering and better promotion of deals. Of particular relevance in today’s environment, Sarah has also driven the recent shift in focus towards delivering Domino’s value message, promoting national promotional campaigns at a time when value has never been more important to customers.