Elevating marketing and McDonald’s eyebrow-raising sequel: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the importance of putting strategy first to elevating the position of marketing, it’s been a busy week. Here is my take.
Back of the net
Investing in marketing and marketing teams pays. Proof of that came this week from Sky. The broadcaster – one of the UK’s biggest advertisers, but perhaps not historically the most creative – has been working to elevate the position of marketing through its Marketing Excellence Programme. The training and development scheme, which was created with the help of Marketing Week sister brand Econsultancy, was set up to reset marketing within the company and ensure its marketers have the space they need to create “better” marketing.
