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NatWest’s Tyl on unifying with its ‘marketing powerhouse’ masterbrand
B2B payments provider Tyl is pulling closer to the NatWest masterbrand in its first major ad campaign, intended to help the brand become a “really serious player” in the market.
Aligning with the masterbrand and utilising its halo effect is pivotal for marketers of B2B products within a consumer-focused business, says the marketing director of Tyl by NatWest, as the brand launches its first major ad campaign.
