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Barclays appoints Nina Bibby to new group CMO role as part of restructure
Chris SutcliffeNina Bibby has previously occupied senior marketing roles at telecoms companies including 02 and Verizon.
How Barclays achieved record ROI by embracing the ‘Moneyverse’
Marketing Week ReportersDetermined to fix the nation’s “dysfunctional” relationship with money, Barclays’ magical vision of financial control helped the bank achieve record media ROI and claim top spot in overall share of new mortgages.
Brands join football’s boycott to protest ‘toxic abuse’ on social
Matt BarkerThis should have been a big weekend on social for Cazoo, with two of the teams it sponsors playing each other in the Premier League. However, its CEO says brands have a “responsibility to the wider community” to do the right thing.
Barclays repositions to ‘break its brand out of the pack’
Sarah VizardDespite having a “very powerful” brand, Barclays believes there is limited differentiation between banking brands, something it is trying to address with a new positioning, tone of voice and visual identity.
Leaving a legacy: Why brands are going back to the grassroots of women’s sport
Charlotte RogersIf brands are serious about closing the gender gap in sport they should start by challenging the cultural barriers at a grassroots level.
How brands can level the playing field for women in sport
Charlotte RogersAn unprecedented number of brands are jumping into women’s sport sponsorships, but are they doing enough to advocate for female athletes or just benefitting from the wave of popularity?
Barclaycard prepares for its ‘biggest moment of transformation’
Sarah VizardThe credit card brand is preparing for major changes to its business model and marketing strategy as regulation, competition and economic turmoil hit the financial services industry.
Barclaycard says it must target younger shoppers as it launches new campaign with BuzzFeed
Thomas HobbsAdmitting Barclaycard’s audience currently “skews too far” towards older consumers, Barclaycard’s chief marketing officer Katherine Whitton hopes the brand’s renewed focus on music and partnerships with the likes of Snapchat can also boost its loyalty among millennials.
Barclays looks to rebuild brand trust with anti-fraud campaign
Thomas HobbsHaving launched a new TV ad promoting fraud awareness, Barclays’ marketing director for personal and corporate banking Claire Hilton says it will be the ‘first of many’ as the bank hopes issue-based marketing can boost trust in its brand.
How brands are exploiting excitement around the Barclays Premier League
Alison MillingtonWith the Barclays Premier League having just kicked off – the last season with the bank as headline sponsor – brands such as Carlsberg, Nike, Gumtree and Yokohama tell Marketing Week how they’re using social media and the football platform’s global scale to build brand awareness.
Brands need to build momentum around disability sport
Alison MillingtonBuzz around disability sport has died down since the London 2012 Paralympics and more ‘storytelling’ needs to be done by brands to boost interest and participation.
Paralympian Sophia Warner launches UK’s first para-triathlon with ‘gutsy’ campaign
Alison MillingtonParalympian track and field athlete Sophia Warner is launching the UK’s first disabled-first sports event, Para Tri, in an effort to address the lack of non-elite sports options available for the 12 million people living with a disability across the country.
Barclays decision to hire a new CEO suggests the brand is no longer the priority
Sarah VizardBarclays is on the hunt for a new CEO after firing Anthony Jenkins in a surprise move. While the bank believes it has a “standout brand” and will now look to prioritise “shareholder returns”, industry metrics suggest there is still work to do to elevate perceptions among consumers.
Barclaycard targets commuters with three new wearable payment devices
Thomas HobbsBarclaycard has unveiled three new wearable payment devices – a wristband, fob and sticker – as it launches a multimedia campaign talking up its ‘next evolution’ in payment choices.
Premier League to drop title sponsorship from 2016
Alison MillingtonThe Premier League has announced that it will drop its title sponsor from 2016/17 in an effort to bring in a ‘number of additional partnerships’ and make for easier global communication.