HSBC, Specsavers, Trainline and the BBC have also racked up multiple nominations for the 2023 Marketing Week Awards, while VCCP, BBH, Mother and VMLY&R/The Pharm and are among the most shortlisted agencies.
Named the UK’s fastest growing travel business in 2022, EasyJet Holidays decided to flip the package holiday clichés on their head to build fame at pace.
Determined to offer Christmas without the compromise, Tesco drove value perceptions and boosted its NPS on route to delivering festive cheer.
Carefully chosen partnerships and a media blitz helped the company’s water fountain project divert 3.5 million plastic bottles from landfill.
From interactive outdoor posters to TV, social and experiential retail, Cadbury’s multichannel approach to Christmas 2023 drove a 5.3% sales rise.
Despite having never run a brand campaign pre-2021, Addleshaw Goddard’s new look team delivered a 25% increase in search traffic, record engagement and press interest.
The optical retailer relied on research to help drive a 22.9% increase in sign-ups to its contact lens service.
By flipping its famous ‘Should’ve Gone to Specsavers’ tagline on its head the optical retailer improved brand perceptions and turbocharged eye test bookings.
Determined to educate the public on the dangers of economic abuse, HSBC worked with domestic abuse charities to help survivors regain financial independence.
Liberty Hive’s digital recruitment platform has attracted brands including Channel 4 and Aldi, with 71% of companies returning to post jobs within six months.
Investing in detailed audience insight helped ITV segment its first-party dataset to fuel the launch of streaming service ITVX.
The car brand enlisted the help of Sky Media to take the launch of the Range Rover Sport from standard branded content to must see TV.
The confectioner’s play to win the chocolate war by axing Bounty helped Celebrations pull ahead of its key competitors over the Christmas season.
Determined to support survivors of online harassment, Refuge used social media to drive legislative change and generate £1m in ‘social value’.
A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.