Zoopla’s CMO suggests marketers can learn a lot when things don’t go to plan, but that “preparation and reflection” are essential to ensure mistakes aren’t repeated.
Failure tends to be talked about in a negative light. And people often feel, especially early on in their career, that getting things wrong will adversely affect their career prospects.
The word ‘failure’ conjures up many negative connotations, but it shouldn’t always be seen a bad thing because marketers often learn far more when things go wrong.
Marketing Week reviews the latest books, blogs and articles for marketers.
Not every decision is going to be correct and you can learn as much from mistakes as successes, according to the drinks company’s top marketer.
Motor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
The broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
Marketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
