Author: Catherine Kelly

The most important part of AI is the human intelligence behind it

Artificial intelligence is a powerful and exciting technology with the potential to revolutionise many industries, including marketing. However, human intelligence ultimately determines how effectively AI is used to drive real-life benefits.

Opinion Uncategorized

Three ways marketers can communicate more effectively

Catherine Kelly

Jaywing’s head of marketing effectiveness, Catherine Kelly, talks through the most common marketing mishaps and explains how maths and science can help your marketing excel and enable you to get through to your customers.

News Uncategorized

The top data challenges retailers face and how to overcome them

Catherine Kelly

Retailers must harness the insights of online and offline data to create a customer experience that is fit for purpose. Here are five ways to do it.

Catherine Kelly

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