Kraft Heinz, Tesco and ITV top Marketing Week Awards shortlist

Kraft Heinz, Tesco, ITV, HSBC, BBC and Trainline are among the brands with the most nominations at the 2023 Marketing Week Awards, in partnership with Ozone.

Tesco has the most nominations, with a total of six, including one for Tesco Mobile. Its ‘Together this Ramadan’ and ‘The Christmas Party’ campaigns, created with BHH, are both up for the Retail and Ecommerce category, while the former is also on the shortlist for the Diversity and Inclusion in Marketing award, and the latter is nominated for Multichannel Marketing. ‘Clubcard Accepted’ is shortlisted for the Social Media award, while Tesco Mobile’s ‘Weaponising Pasta’ campaign is in the running for the Media and Telecoms prize.

Elsewhere, Kraft Heinz has five nominations. Heinz’s tie-up with Absolut Vodka for a pasta sauce is on the shortlist for Brand Innovation, Consumer Goods, PR and Brand Storytelling, and Sponsorship and Partner Marketing categories. While its ‘Beanz Liberation’ initiative, taking the brand into new formats is also nominated for the Brand Innovation award.

With four nominations across multiple categories, HSBC, ITV, Specsavers, Trainline and the BBC are also in with a good chance of winning. As are Boots, Channel 4, Mars Wrigley, Mastercard, Scania UK, Sky and TUI, which all have three nominations.

Meanwhile, the agencies with the most nominations include VCCP, BBH, Mother and VMLY&R/The Pharm for work they have done with multiple clients.

To view the full shortlist, click here

New for 2023, the shortlist for Brand Building Excellence in B2B features Abrdn, Avanade, DP World, Focus Group, PwC, Sage and Xero; while the award for Best Use of Account Based Marketing will go to ABB, Atos, BP or NTT. Meanwhile, there are eight brands on the shortlist for the Business-to-Business category – Addleshaw Goddard, Disco, Jewson, Rockwool UK, Sage, Scania GB, TikTok for Business, Vipps and Wickes.

This year’s Marketing Team of the Year shortlist features Boots, Addleshaw Goddard, ITV, London Metropolitan University, Ovo and Paddy Power. While the contenders for Agency of the Year are Ear to the Ground, BBH, Mother, DEPT, HUT 3, VCCP and VMLY&R/The Pharm.

The shortlist was decided by a jury of senior marketers from some of the UK’s biggest businesses, including Margaret Jobling, group CMO at NatWest Group, Boots CMO Pete Markey, GiffGaff CMO Sophie Wheater, Kraft Heinz CMO Irina Rodina, Specsavers’ strategy lead Chris Carter and Royal Mail MD for marketing Sonia Sudhakar.

Marketing Week’s editor-in-chief Russell Parsons says: “The Marketing Week Awards should be seen as testament to an industry full of smart people, performing brilliantly. It’s been another really tough year but the shortlisted brands, people and agencies demonstrate marketing’s role in driving growth for organisations, even in the most challenging of circumstances.”    

The shortlist for Brand of the Year will be revealed in August.

The winners will be announced at an awards ceremony at The Londoner Hotel in Central London on 1 November.

To view the full shortlist, click here