In-depth features, interviews and insights into marketing’s biggest issues.
Newcastle Brown Ale’s “Brown humour” press and poster campaign has triggered a flurry of complaints to the Advertising Standards Authority (ASA) on the grounds of indecency and inappropriateness. The TBWA/London- created campaign, which uses the tagline “Brown humour. Not to everyone’s taste”, broke last month. The ASA has yet to adjudicate on the ads that […]
Vallance Carruthers Coleman Priest and Fallon remain in the running for the £25m creative account for Royal & SunAlliance’s More Than brand.
JWT and New Zealand agency Assignment have won Tourism New Zealand’s £15m global account.
The problem with ‘permission’ marketing is that it is on an all-or-nothing basis, but new services are enabling consumers to choose what they receive and when Hello there. John Pushysalesman-Smith here. Have I caught you at a good time? Never mind. How about some double glazing, or a new mortgage, or some health insurance, or […]
Vimto-owner Nichols is seeking a creative agency for its children’s soft drinks brand Panda Pops. Nichols, which acquired the brand at the start of this year (MW January 27), is thought to be in talks with several agencies about the account, which has had no recorded above-the-line spend for more than five years. It is […]
Travelodge has announced the shortlist for its £4m advertising account.
Reeling after successive blows from the media, public and politicians, the Direct Marketing Association (DMA) is attempting to climb off the canvas by launching a consumer charm offensive. From swathes of consumers rubbishing all marketing mail as “junk”, to MPs calling for residents to display stickers on front doors warding off direct marketers, the sector […]
The Office of the Deputy Prime Minister (ODPM) has appointed Euro RSCG London to handle its advertising campaign for the new fire regulations due to come into force in April 2006, following a competitive pitch against unnamed agencies. The brief is to highlight the change in fire safety law. The new regulations mean that those […]
Lastminute.com is looking for an advertising agency to handle its £2.75m advertising business.
Rla group has created a £1.5m television campaign for Volkswagen Commercial Vehicles (VCV) featuring the strapline: “Apparently, Volkswagen also make cars”.
Carlson Marketing has been appointed to the global customer relationship management business for the United Arab Emirates’ new national airline, Etihad. The agency, formerly Carlson Marketing Group, has been handed the account without a pitch and will be working on a number of loyalty programmes for the airline. Earlier this year, TBWA won the $90m […]
GE is searching for a creative agency for its UK consumer finance division ahead of a consumer push for its rebrand as GE Money early next year. GE Money will attempt to capitalise on the growth of online banking.
Cello Group, the marketing services company that owns The Leith Agency, Target Direct and Navigator Response Advertising, has reported a turnover of &£20.9m, gross profit of &£10.3m and pre-tax profits of &£1.32m in its maiden interim results for the first six months of 2005.
McCann Erickson has created a television campaign for Petits Filous Fruity Smooth Yogurts. The ad, which features a girl kissing a boy to get his yoghurt, is part of a &£6m investment in Petits Filous.
Big Communications, a Leicester-based advertising agency, has created a national TV campaign to support Morphy Richards’ new cordless straightening irons. The work is part of a &£1.3m support package for the full haircare range.