In-depth features, interviews and insights into marketing’s biggest issues.
Despite a 79% decrease in profits, and the fallout from the This Morning scandal, CMO Jane Stiller insists the ITV brand is in a strong position as she looks ahead to a more positive second half.
Entain’s chief commercial officer Dominic Grounsell has made a career out of broadening his skills and tackling tough challenges in order to make the leap from marketing into business leadership.
In the latest episode of Marketing Week’s podcast series, strategy expert Professor Roger Martin shares his views on the influence of marketers, AI, brand purpose, motivating employees, and the intersection between strategy and marketing.
At a recent Bynder event, Forrester guest speaker Phyllis Davidson shared invaluable insights that can help marketers and CMOs enhance their content strategies and engage with their target audiences effectively.
In the first of a new five-part series in partnership with BetterBriefs, Tom Fishburne, aka the Marketoonist, shares an exclusive cartoon while Peter Field and Wiemer Snijders analyse why lack of clarity and consistency on objectives when brief setting is hindering success.
TikTok communities are always hungry for fresh entertainment: here’s how to make sure your brand is part of the conversation.
There is no silver bullet for businesses when it comes to how much they should be investing in marketing, but can sticking to an optimum ratio as a proportion of sales guide marketers to meet their goals?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise in direct marketing spend to the false distinction between performance and brand, it’s been a busy week. Here is my take.
Regardless of what technology the future will bring, it is clear that artificial intelligence is already automating much of our work. In the long term, AI’s contribution to many industries will only increase.
Penny Brough joined UKTV 10 months ago and immediately set about creating a data-driven effectiveness culture that she says has increased share of commercial impact to 9% and opened up budgets.
Booking.com CMO Arjan Dijk prefers to view his marketing through the lens of low, medium and high intensity activity, rather than in performance versus brand terms, a debate which he says is “a bit 2003”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the importance of product to hiring from outside marketing, it’s been a busy week. Here is my take.
Headhunters say interim vacancies are skyrocketing as companies debate putting money into permanent CMO positions, while some marketers think a “re-evaluation” of the top job has caused a “double whammy” of issues for candidates on the market.
Two former TikTok Award winners share the secrets of their success.
Our Language of Effectiveness survey showed that the majority of marketers believe growing market share is their main objective. But in hunting for share growth are they neglecting a far more important metric: profit.