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Why Superdrug believes it is ‘poised nicely’ to help customers through the cost of living crisis
Price and promotion will be “key” to Superdrug’s marketing plans over the next year, with a focus on own brand products and improving its loyalty proposition.
While many beauty retailers focus on the premium end of the market, high street staple Superdrug has always been more value-focused . In 2010, for example, the retailer launched its then-£1 cosmetics line MUA.