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Tag Heuer’s CMO on why authenticity has become luxury’s ‘new currency’
The luxury watch brand has enlisted Hollywood actor Ryan Gosling to star in a short film as it celebrates the 60th anniversary of it most famous watch, the Carrera.
When faced with the choice between talking about the nitty gritty of marketing or working with Ryan Gosling it is perhaps understandable that Tag Heuer’s CMO opts for Hollywood’s most bankable dreamboat.
George Ciz, who heads up marketing for the luxury watch brand, has reason to be upbeat as he gears up for the launch of ‘The Chase for Carrera’, a five-minute short film starring Gosling, all in celebration of the 60th anniversary of its most famous watch, the Carrera.
