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Ikea avoids free fall in furniture sector

Marketing Week

It was a mixed week for Swedish furniture chain Ikea. First the group had to deny it supported the Conservative Party after it supplied the Tory conference with eight free armchairs. Then its “Stop being so English” TV ads inspired an anti-Swedish counter-attack from The Daily Mail and London radio station, Heart. Still, the chain […]

Ikea brings BDDH on board 6m account

Marketing Week

Ikea has appointed Partners BDDH to work alongside lead agency St Luke’s, which holds the furniture retailer’s 6m UK account. BDDH will work on a project for the Swedish retailer which is aimed at various European markets, including the UK. The agency will create in-store branding for the retailer’s newly integrated Home Office and Professional […]

Mayhead moves in Argos shake-up

Marketing Week

Argos has announced its first major boardroom changes since the 1.9bn hostile takeover by Great Universal Stores three weeks ago. The restructure by Argos acting chief executive Graham Frost sees John Mayhead move from his position as Argos marketing director. He becomes the director with overall responsibility for Argos Business Solutions, which handles the retailers […]

10m ad blitz to relaunch VW Golf

Marketing Week

Volkswagen UK unveils its largest single ad push to date this week with a 10m campaign for the new Golf. Advertising for the revamped car, which goes on sale this week, breaks on Friday and was created by BMP DDB. It will coincide with the on-air launch of the car company’s 3m sponsorship of Channel […]

Ikea offers own-brand white goods

Marketing Week

Swedish furniture chain Ikea is to launch an own brand range of in-built fridges, cookers and ovens with products supplied by US consumer electronics company Whirlpool. The eight-strong chain sells Zanussi gas and electrical products in its stores and from its catalogues, but these are to be dropped, according to an Ikea spokesman. The Ikea […]

C4 secures 3m VW sports sponsorship

Marketing Week

Channel 4 has secured a deal with German car maker Volkswagen to sponsor its sporting output across the whole of the network. The contract is understood to be worth 3m per year. The initial deal is for a year. The deal is the first of its kind on British TV and the initiative was first […]

C4 secures 3m VW sports sponsorship

Marketing Week

Channel 4 has secured a deal with German car maker Volkswagen to sponsor its sporting output across the whole of the network. The contract is understood to be worth 3m per year. The initial deal is for a year. The deal is the first of its kind on British TV and the initiative was first […]

Publicis scoops 12.5m MasterCard business

Marketing Week

MasterCard is understood to have appointed Publicis to an estimated 12.5m account covering what is described as its non-US “marketing projects”. The agency, which handles the credit card company’s UK branding work, produced ads for its sponsorship of the Euro 96 football championship last year and will handle a similar project for its involvement in […]

25m DDB win tightens VW grip

Marketing Week

DDB Dusseldorf has regained the estimated 25m Volkswagen account in Germany, which is believed to include a pan-European campaign for the Golf model. The review was initially seen as a threat to the DDB network’s grip on the 263m international account, encompassing the 33m UK business held by BMP DDB. But the decision, based on […]

Argos plans loyalty shift to smartcard

Marketing Week

Argos Premier Points, one of the biggest loyalty reward schemes in the UK, will be transformed into a smartcard later this year. To date, Premier Points has not captured data on users, prompting critics to dub it an electronic version of Green Shield stamps. But from this autumn, Argos, BP and Somerfield customers will be […]

Argos plans loyalty shift to smartcard

Marketing Week

Argos Premier Points, one of the biggest loyalty reward schemes in the UK, will be transformed into a smartcard later this year. To date, Premier Points has not captured data on users, prompting critics to dub it an electronic version of Green Shield stamps. But from this autumn, Argos, BP and Somerfield customers will be […]

Argos exposes loyalty attitudes

Marketing Week

Card villains, card cynics and card sluts are just some of the categories that consumers fall into when it comes to their attitudes towards store loyalty cards. This is according to the latest research by Argos Business Solutions (ABS) – the loyalty and incentives division of catalogue store Argos. The study was undertaken by Hallam […]

Publicis keeps 6m Mastercard

Marketing Week

Publicis has hung on to the 6m UK advertising account for the global payment system Mastercard. According to sources close to the pitch, Mastercard was near to awarding the account to Ammirati Puris Lintas after it pitched against Publicis, EURO RSCG Wnek Gosper and D’Arcy Masius Benton & Bowles last week. It presented the results […]

Mastercard to build UK profile via Euro 96 drive

Marketing Week

Mastercard International launches its Euro 96 advertising campaign this week with a national poster campaign and a TV advertisement which breaks next week. The news comes after talks between the US-based payment system and UK banks to buy the Access brand bogged down (MW April 19). The TV campaign, through Publicis, is understood to have […]