Did you know that 90% of Fortune 500 companies are actively using competitor intelligence (CI)? While 61% of businesses report that CI helped them directly increase revenue. The importance of competitor intelligence can not be understated.

Yet marketers, who are increasingly under pressure to be the first to know about industry trends, are not able to fully capitalise on this development. In fact 87% of marketers believe that data is under-utilised. Furthermore, more than a third of marketers don’t feel comfortable handling data.

This guide provides marketers the 5 simple steps required to achieve success with competitor intelligence. We will explore in-depth its CI’s benefits, how to overcome internal resistance, and how to gain maximum value from any investment in competitor intelligence.

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