Birds Eye is aiming to stop unnecessary food waste with the “iFreeze, iSave” campaign (below). The brand’s UK marketing director explains why it is important for brands to have a social purpose and why ‘doing good’ is good for business
Q: What approach should brands be taking in international markets and how should you organise agency relationships accordingly? In my experience, consistency is best achieved when a global brand team works with a lead strategic agency to ensure the brand purpose and communications strategy, along with brand guidelines, are clearly understood by the local […]
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Our pick of this year’s most important, in-depth content that you really need to see.
http://bcove.me/vuc2az5g On the 17th of October, Marketing Week’s friends and family gathered to celebrate the redesign of the website and magazine at the hip new Ham Yard Hotel in Soho. A fun night was had by all, while the trip down memory lane certainly put in to perspective just how far we’ve come in the past 36 years. […]
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Herbal Essence was the surprise brand in September’s most watched ads on YouTube, while videos for Channel 4, Walkers Crisps and Marks and Spencer’s also proved popular with viewers.
Outdoor clothing brand Regatta is launching its first TV campaign to project what it claims is “newfound confidence” in the brand to broader range of consumers.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Lidl is planning to launch a website that will give fans of the discounter a new way to engage, as it looks create a community around the brand.
Lenovo aims to inject fun into the computing sector with new ad campaign featuring Ashton Kutcher.
The Football League has hired its first marketing director and ended its long search for a new commercial director as it steps up efforts to generate more income from sponsorship in the Championship, League One and Two.
Liverpool FC’s football stock rose last season, returning to the Champions League after five years and just missing out on the title to Manchester City. Despite the recent successes and a huge global fanbase, the club has been slower to reap the commercial benefits in the same way rivals have in recent years.
Giving fans rewards and privileges is a good way to get people talking about your brand on social media, but comments must be genuine and not of the 'like-gate' kind.