Brought to you by IBM
How to prepare for the new marketing reality
The new marketing reality and how organisations can capitalise on the opportunities more agile, disruptive companies are enjoying.
This webinar will highlight results from Econsultancy’s New Marketing Reality report in partnership with IBM.
The webinar will address some of the following points:
- What role does first-party data play in marketer’s strategies, and what facts are preventing organisations from making better use of their customer data?
- How effectively are organisations joining the dots when it comes to linking their understanding of consumer journeys from online to offline? What sources of data are they using?
- How do organisations rate the importance of understanding the customer journey and for more progressive marketers, what have been the business benefits of this understanding?
- What’s driving this overall strategy – are organisations using this intelligence of the customer to drive business-focussed outcomes or measure the performance of individual campaigns?
- What new technologies are practitioners using to make sense of audiences, from marketing automation to AI and intelligent algorithms?
