Data and analytics are the lifeblood of effective marketing and consumer engagement. However, we found many of the marketers we recently surveyed are facing a data dilemma. On the one hand, they know data analytics is integral to achieving their marketing objectives. On the other hand, many are struggling with the resource-intensive nature that navigating […]
All the news, insight and analysis from this year’s festival.
Kenneth Cukier, Data Editor of The Economist, delivers the key note speech from the 2015 Data Storytelling Conference.
http://bcove.me/6bbg2dut This presentation covers: Explore how Cancer Research UK is using gamification to analyse research data, to help beat cancer sooner Create an engaged audience through gamification How gamification can help you get to know your audience better What are the opportunities and challenges for marketers exploring gamification? Bio Bio Amy Garcia, Marketing Lead, Citizen […]
http://bcove.me/a6g0uyue This presentation covers: Is personalisation what customers really want? Toeing the line between creating tailored marketing and ‘cyber stalking’ Creating a tailored social media experience How to use data effectively to create a customised experience which drives engagement and retention Bio Tania Seif, Head of Social Marketing, Gala Coral Group Tania is the Head […]
http://bcove.me/cabx0dqx This presentation covers: Find out why intent data is your most valuable data Discover how to reach and engage new customers Get the inside story on how Gymshark used data to reach its target audience and increase ROI Adam Berke is the CMO & President of Adroll
http://bcove.me/bmhg52zg This presentation covers: Predicting and understanding customer loyalty Making complex models accessible and actionable Driving brand loyalty in a competitive environment How LRUK segmented data to reach the right customers Bios Bianca Dowling, Strategic Accounts Director, Occam DM Problem solving flair and a passion for overcoming the challenges of using data insight in a […]
Our visionary marketing leaders all responded with an unequivocal yes, although how they go about ensuring they stay top of their game varies – from training courses to chatting to the next marketing generation.
Unilever announced a major partnership with Vice at Cannes today (23 June) that will see the FMCG giant co-create content for the media company’s new female-focussed Broadly channel.
All the key trends from the 2016 list.