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ITV to raise media spend by 50% in 2023 to grab ‘big opportunity’ for ITVX
After spending £45m on its launch campaign for ITVX this month, ITV CMO Jane Stiller says the broadcaster has even bigger plans next year.
ITV is planning a 50% increase to its paid media investment in 2023, as the commercial broadcaster chases ambitious targets for its new online streaming service ITVX.