How Toyota delivered tens of millions in incremental revenue
Marketing Week ReportersChallenged to develop a compelling service offer to arrest years of decline, Toyota used research and a new creative concept to get drivers back behind the wheel.
Case Studies
The strategies behind some of the marketing industry’s most successful advertising campaigns and initiatives.
How one housebuilder ‘teleported’ customers by revamping its digital experience
Marketing Week ReportersCastle Green Homes’ digital transformation project invited customers to step inside their new home via a bespoke online portal, designed to take the stress out of buying a new house.
Why one business revamped its brand to turbocharge recruitment
Marketing Week ReportersFollowing the twin blows of Brexit and Covid, care home provider Anchor set out to overhaul its employer brand in a bid to attract high quality talent.
How Riot Games topped the Netflix charts by bringing fantasy into reality
Marketing Week ReportersThe video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
How a sellout product got retailers to reconsider Heinz Big Soup
Marketing Week ReportersOn a mission to re-engage fans of “no-nonsense” soup, Heinz’s limited-edition Christmas Big Soup sold out within three hours and had retailers clamouring to get the product back on shelves.
Aldi on copying the haute couture marketing playbook
Marketing Week ReportersDetermined to cement its status as a “social media pirate”, Aldi borrowed from the high fashion playbook to ensure its fashion line sold out in four hours.
How CX helps Starling Bank attract a new customer every 39 seconds
Marketing Week ReportersFrom escape room-style selection day challenges to recruiting from beyond banking, Starling Bank believes investing in customer service gives the brand the cutting edge.
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How Guinness became Britain’s most popular pint
Mark RitsonGuinness is the rare example of a brand with solid foundations in its product and brand assets, whose full potential is realised by brilliant marketers.
How BT Sport used data to tackle the unseen side of online hate
Marketing Week ReportersReflecting the obsession with stats in sport, BT Sport dug deep into the data behind the online abuse epidemic to start a nationwide conversation about the scale of unseen hate.
Why Channel 4 revived 90s icon Smash Hits magazine
Marketing Week ReportersTo ensure its comedy hit Derry Girls went out with a bang, Channel 4 masterminded the return of iconic music mag Smash Hits to take fans back to the 90s.
How On the Beach’s cheeky plan helped it compete with the package holiday giants
Marketing Week ReportersKeen to avoid the “PPC slug-fest”, On the Beach developed a TV campaign to subvert Christmas ad season and reflect Britain’s unashamed love of a package holiday.
How KFC accelerated revenue growth to more than £1bn
Marketing Week ReportersFrom stuck in a rut in 2017 to attracting 15 million new customers by 2021, KFC invested in a long-term brand platform designed to engage and excite the entire business from the CEO to franchisees.
How Virgin drove a 1,562% increase in positivity about dyslexia
Marketing Week ReportersWith 97% of the population still viewing dyslexia as a medical disorder, Virgin Group teamed up with LinkedIn and Dictionary.com to reframe the national conversation.
How EasyJet’s holiday revamp drove a 400% profit boost
Marketing Week ReportersNamed the UK’s fastest growing travel business in 2022, EasyJet Holidays decided to flip the package holiday clichés on their head to build fame at pace.
How Tesco grew share of voice by embracing Christmas joy
Marketing Week ReportersDetermined to offer Christmas without the compromise, Tesco drove value perceptions and boosted its NPS on route to delivering festive cheer.