ASA bans Toyota ad in first environmental ruling of its kind
Chris SutcliffeThe Advertising Standards Authority has upheld a complaint against an ad in Toyota’s ‘Born To Roam’ campaign on social responsibility grounds.
How Toyota delivered tens of millions in incremental revenue
Marketing Week ReportersChallenged to develop a compelling service offer to arrest years of decline, Toyota used research and a new creative concept to get drivers back behind the wheel.
How Toyota Yaris increased its market share to an all-time high
Marketing Week ReportersWith a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Why Toyota used an old name to bring new technology to drivers
Matthew ValentineToyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
All change: The complex route ahead for automotive branding
Matthew ValentineAs car makers shift their focus from selling cars to providing mobility their brands are changing accordingly.
How Toyota AYGO found its personality and a younger audience
Ellen HammettForgoing the traditional hero spot in favour of a hyper-personalised approach not only helped Toyota significantly increase purchase consideration, but also deliver record sales in a declining minicar segment.
Toyota gears up to bring marketing automation in-house in efficiency drive
Ellen HammettThe Japanese car marque has created a new division in Europe so it can do more personalised marketing and avoid using TV for tactical campaigns.
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How Lexus programmed a machine to write the world’s first AI-scripted ad
Ellen HammettLexus used data on 15 years of award-winning luxury campaigns, as well as information about the brand and human emotion to create a 60-second film that tells the story of a car that comes to life and will inevitably lead to questions about whether artificial intelligence can do the same creative job as humans.
Toyota on its plan to bring robots into the home
Thomas HobbsJim Adler, vice-president of the Toyota Research Institute, believes the Japanese car giant can become just as known for home robotics.
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Nike, Adidas and Sainsbury’s: The top 10 YouTube ads in January
Rachel GeeSports brands including Adidas, Nike and New Balance made it into the top 10 in January, alongside new ads from Sainsbury’s and Cisco.
Toyota expects Amazon to start selling cars
Thomas HobbsAs it launches its biggest ever UK ad campaign for the new C-HR vehicle, Toyota says the way people buy cars will change over the coming years.
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Olympics 2016: Samsung dominates the conversation as sponsors struggle to generate buzz
Thomas HobbsSamsung has been the standout sponsor at the Rio Olympics so far as other including McDonald’s and P&G struggle to create the same level of engagement
How programmatic can transform organisations
Jonathan BaconMarketing Week presents the key talking points from an exclusive breakfast briefing on Programmatic Branding, held in partnership with DoubleClick by Google.
Comic Relief targeting new demographics with the return of Red Nose Day
Alison MillingtonComic Relief’s Red Nose Day is returning after two years with the clearly stated aim of raising money for the charity’s projects. In order to do this, it will not shy away from employing marketing’s newest tricks of the trade and tapping many well-known brands for partnerships in an effort to reach as many people as possible.
CES 2015: 5 key marketing takeaways
Kaltrina BylykbashiFrom brand attempts to make the “internet of things” a reality to how key partnerships will make this a possibility, Marketing Week takes a look at the key things marketers should take away from the Consumer Electronics Show 2015.