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Machiavelli was right – it is better to be virtuous than fortunate
Colin LewisThe path to leadership doesn’t always match the advice being dished out so perhaps marketers should look elsewhere for inspiration.
Colin Lewis
Your marketing reading choices are crucial, so make them wisely
Colin LewisThe ancient texts that shape modern culture are well known to most and have survived for centuries, which led me to wonder: which marketing texts will still be around in 400 years?
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Future leaders will need a compass, not a map
Colin LewisIn an uncharted world of exponential change driven by technology, marketing leadership means depending on judgement as much as data, and personality as much as skills.
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There are no such things as ‘industries’, only ways of serving the customer need
Colin LewisShort-term thinking will lead brands to disaster. Instead marketers must understand the value their product provides the customer to be better prepared for the future.
14 Comments
Friction is the one thing between you and more sales
Colin LewisFriction is anything that slows the customer down when buying your stuff, and we can choose to introduce it or not. But just remember, friction costs you money.
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Innovation is the key test of marketers’ competence
Colin LewisComing up with new ideas is now a core responsibility for marketers, but most only use it to make small changes to existing products. OpenJaw Technologies CMO Colin Lewis explains how to take practical steps to embed new innovation methods into your business.
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Humans evolve at a glacial pace but technology with value is always in demand
Colin LewisHuman nature evolves at a glacial pace but we still want a constant stream of new technology that adds value. Marketers must adapt to change while recognising some needs stay the same, says OpenJaw Technologies’ CMO.
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How China surged ahead in mobile – and what the West can learn
Colin LewisChinese new year offers an opportunity to examine the rapid progress of China’s smartphone-dominated consumer economy. OpenJaw Technologies interim CMO Colin Lewis explains what Western brands can learn.