Subscriber Exclusive 
For a true view of the consumer, get them to talk like themselves
Unfiltered, unfettered conversations among real people reveal their values and priorities, so make your focus groups more spontaneous and less controlled.
Uber’s brand health takes hit following leak of damning company files
Michaela JeffersonUber’s overall brand health score is at its lowest in more than two years, but consumer purchase intent has been unaffected by the unlawful practices revealed in the 124,000 leaked documents.
How Yorkshire Tea plans to steal market share from rivals
Niamh CarrollYorkshire Tea is on a mission to grow the declining black tea category while luring “habitual shoppers” of other tea brands.
‘A new era’: Why Aston Martin is making its biggest brand investment in over a decade
Niamh CarrollAston Martin aims to drive salience and differentiate its brand by building a more “emotional connection” with consumers.
Halfords introduces dynamic pricing in garages
Niamh CarrollMotor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
Competition watchdog to open investigation into supermarket loyalty schemes
Chris SutcliffeThe Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
UKTV unveils new masterbrand to unite its streaming and linear offer
Josh StephensonThe broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
Future Marketing Leaders 2023: Ucheora Obi-Wheeler, HSBC
Marketing Week ReportersMarketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.