10 books for marketing advantage
You’ve likely read the foundational books of Kotler, Keller and Levitt but there are a number of other books marketers should read to add breadth, insight and originality to their marketing arsenal.
You’re a marketer, so I’ll assume you’ve already got across the marketing canon.
You’ll have read Philip Kotler way back and have Post-it notes sticking out of his peerless Marketing Management to prove it. There’ll be a well-thumbed copy of Strategic Brand Management on your shelves – Kevin Keller’s weighty text covering everything from brand equity to private label strategy. And you’ll have acquainted yourself with Theodore Levitt, either through The Marketing Imagination or his original, seminal paper, Marketing Myopia, with its classic definition of the difference between marketing and sales.
