Marketers reveal the secrets behind brand diagnosis
Matthew ValentineTo get brand diagnosis right, marketers must be willing to hear some uncomfortable truths, get the whole business on board and seize the opportunity to improve.
2 Comments
Next’s digital focus pays off as online sales surge
Matthew ValentineOnline sales surged over the Christmas period following Next’s decision last year to ramp up its digital marketing spend, with full price sales continuing to grow.
The 2022 Agenda: Steering the juggernaut of ultra-convenience
Matthew ValentineAs we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
The 2022 Agenda: Sweating the asset of retailers’ first-party data
Matthew ValentineAs we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
3 questions I wish I’d asked as a junior marketer: UKTV’s Simon Michaelides
Matthew ValentineThe foundation of a successful marketing career is knowing what you want and running your own race, says UKTV chief marketing and innovation officer Simon Michaelides.
Salary Survey 2021: Brand values and diversity commitments tested by the crisis
Matthew ValentineAmid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.
The launch of Instagram and John Lewis Christmas ads: Marketing moments of the decade, part I
Matthew ValentineAs the decade draws to a close, Marketing Week looks back at the defining moments of the 2010s from the News of the World phone-hacking scandal to the launch of Instagram and the dawn of influencer culture.
2019 year in review: It’s been a good year for…
Matthew ValentineFrom women’s football sponsorship and meatless meat to brands taking a stand on plastic and the renewed focus on marketing effectiveness, 2019 has been a good year for shaking up the status quo.
New technology popping up in all sorts of places
Matthew ValentinePoint-of-purchase displays are moving with the times and heading outside the store environment to stake their claim to a piece of the wider world
Make your PoP marketing music to shoppers’ ears
Matthew ValentinePoint-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments.
Connecting to retail’s future
Matthew ValentineFree Wi-Fi in-store allowing consumers to check rival prices while looking at physical products is not without its risks. However, it allows stores to drive sales by collecting data and sending targeted messages to customers.
Families get a taste for fast casual dining
Matthew ValentineA new style of eating out that typically offers ‘a safe culinary adventure’ is proving popular because these short menu venues offer value, according to research seen by Marketing Week.
Talking business in social circles
Matthew ValentineBusiness-to-business brands are finding social media a lucrative way to build relationships and do big business reports Matthew Valentine.
Marketers keep pace with digital developments
Matthew ValentineAs the rate of change in digital marketing gets ever faster, more and more companies are using sophisticated elearning courses to keep their staff up to speed.
Business sees opportunity too good to pass by
Matthew ValentineBusiness-to-business advertisers are venturing into digital outdoor, attracted by the prime locations and ability to offer detailed audience metrics. Matthew Valentine explores the trend.